Motorola plans to launch a device with Google in near future that will be sold directly to consumers, the same strategy we saw with the Nexus One.
According to TheStreet.com, the move was revealed in a conference call earlier today with Motorola co-CEO Sanjay Jha, who said the to-be-named device would be one of 20 Smartphone’s the company releases this year. At this point, it’s not clear which carrier, if any, will offer a subsidy on the device.
The move doesn’t come as much of a surprise — when Google debuted the Nexus One with HTC earlier this month, they indicated it wouldn’t be the only phone in which they worked directly with a manufacturer and sold the device direct to consumers via the Web.
That said, Motorola already put significant resources behind a major Android-based phone of its own – Droid – and some viewed the Nexus One launch as a smack in the face of Motorola. But apparently the handset manufacturer is still willing to try Google’s direct-to-consumer approach, even as early Nexus One sales estimates look disappointing.
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